NomoCode | Make Web Apps with No-Code

Last Updated on Dec 15, 2024

David Cabaldon

Founder

This Guide is still a Work in Progress.

1 - Find an Idea

Find an idea, then niche it. Then, niche it again. Find a micro niche starting out. You always expand as you grow, but winning over your first customers and clients is much easier if your product is catering directly to them. The more directed it is to them, the easier it is to close sales.

If it can be done in excel, it's a possible Software As A Service (SaaS) - Microconf

2 - Market Research

The goal is to find product market fit # Market Research - Find out average revenue (tiered revenue is even better) - Find out how much profit - Find out how long to be profitable (will take time to get ROI in setting up webapp etc) Identify customer segments 100 steps to start up talking with friends, family, the idea, end of line, doing any sort of networking events or sharing with other people that you see in general, pitching it, everyone that you see in general. End of line. Every possible, every conversation is possible. provide value. Secondarily, a connection. Connection. Ask if you just are willing to take the effort to ask. Humble yourself. The key is that the focus is not on your business first. It's on. How can you serve those around you.

One of the biggest reasons business fail is that they make something people aren't willing to buy

3 - Competitor Research

If there is no competition, then it's probably not a good idea, # Choosing your business Speaker 0 00:00:00 More often than not, not having competitors means it's not a good idea. Not that it's something new and innovative. It means it's usually not a good idea to pursue due to the way the news works and survivorship bias. We often see a lot of news that makes us think, oh, it's a new idea. There's no competitors. It's good. But what we don't see are all the startups that failed that thought. They had good ideas, but there was no proven market fit. So it's often much better to go after a business that already has some form of direct competition rather than one that doesn't have any at all. Now, with that said, what you can do is within that market niche more, but more often than not, that just doesn't work out that way.

We often hear about new innovative startups, and it can create belief that our idea has to be new and innovative. However, this is due to Survivorship Bias. For every new successful idea, there are many more that tried to be new but failed.

First mover is not often an advantage... competition means ability to learn from their mistakes and data, vs having to be first one to make them, also gives anchor point to compare against

4 - Tagline

5 - Slogan

6 - One-Liner

7 - Routine / Schedule

8 - Mission Statement

9 - Brand Statement

10 - Find a domain

# Choose your domain name Somewhere between step 1-5, choosing business, doing research, etc is picking business name: Base your business name on a .com domain Incorporation name can be whatever, customers and clients don’t care Start with the domain name In this day and age rarely not need website even if not a digital company. If can base around that, why not do it? Finding a good domain How many can you count on your hand? What are the common patterns? A list of 100 steps to start up finding the domain name. This is doing searching for domain name, also acquiring the domain name. We suggest using name G versus GoDaddy, setting up a website. You can use a web builder, you can use Shopify, you can use NoMo site. It just depends on the kind of site you have and what it's you're providing. Setting up your personal LinkedIn, setting up the ancillary social media sites like Facebook, YouTube, Twitter, et cetera. Using Airtable for a lot of the basic setups out of the gate. Using something like QuickBooks or Xero for managing finances if there's a budget. If not, then just using Airtable out the gate is fine. Setting up Relay Phi. Note, this is advice for when in the US things may be different in other countries setting up a Wiki system. We prefer using Coda as it's simpler than using and cleaner UI than using, um, neck notion. Well placed numbers in domain can be okay / good (ie 3dlightboxes) I'd definitely encourage getting yourname as a .com I use 2nd most popular, Namecheap.com, for all my domains (godaddy is most popular, but is unnecessarily expensive, UX is confusing / hard to cancel some things. Quick googles will show people who have a bit of experience buying domains prefer Namecheap over Godaddy) Should be able to get a coupon for 1st domain purchase: https://couponfollow.com/site/namecheap.com, ends up being around ~$7.28 USD last I tried 7:59 AM Message from you, Subsequent years are more expensive, ~$14 or so. Namecheap comes with free privacy option (green slider turned on), definitely keep that on, Saturday, December 28 2024, 7:59 AM. Subsequent years are more expensive, ~$14 or so. Namecheap comes with free privacy option (green slider turned on), definitely keep that on

11 - Choose Business Name

12 - Purchase your domain

We like to use Namecheap vs GoDaddy. Between something like GoDaddy and name sheet, you are required to renew the, um, domain, uh, at that time. And so if you're trying to transfer between accounts, it can be better to do it, um, on that same registrar to save money.

13 - Market Segments

14 - Customer Profiles / Identities / Ideal Client Profile / Buyer Persona

Buyer Personas (if multiple ICPs) An ICP typically comes first, helping to identify the ideal companies to target. Within each ICP, there may be multiple buyer personas representing different decision-makers or stakeholders. Companies often create a two-step strategy: Use the ICP to identify which companies to target Use buyer personas to craft messaging and close deals with specific individuals within those companies It's important to note that while there isn't necessarily an ICP for each customer persona, there can be multiple buyer personas associated with a single ICP. This allows for more targeted and personalized marketing efforts within the context of your ideal customer companies. By using both ICPs and buyer personas, businesses can create a comprehensive strategy that targets the right companies and effectively communicates with the key individuals within those organizations . The statement “Essentially, the ICP determines whom to target, while buyer personas define how to engage with those individuals” is accurate. An Ideal Customer Profile (ICP) identifies the type of company or customer that aligns best with your products or services, focusing on broader characteristics like industry or company size. Buyer personas, however, provide detailed insights into the individual decision-makers within those companies, including their motivations and behaviors, which helps tailor engagement strategies In a marketing funnel, the Ideal Customer Profile (ICP) and Buyer Persona play crucial roles: • ICP is used at the top of the funnel to identify and target the right companies or customer segments that align with your business goals. It helps focus resources on high-potential leads. • Buyer Personas are utilized throughout the funnel to tailor messaging and engagement strategies. They provide detailed insights into individual decision-makers’ needs and preferences, enhancing personalization and improving conversion rates. Together, they optimize targeting and engagement from broad company characteristics to individual interactions. Using an Ideal Customer Profile (ICP) and Buyer Persona together in a marketing funnel involves several steps: 1. Top of the Funnel (Awareness): • ICP: Identify target companies or customer segments that align with your business goals. This helps focus marketing efforts on high-potential leads. • Buyer Persona: Develop content that addresses the general needs and pain points of individuals within these companies to attract their attention. 2. Middle of the Funnel (Consideration): • ICP: Refine targeting strategies based on the characteristics of companies showing interest. • Buyer Persona: Personalize messaging and campaigns to address specific challenges and motivations of decision-makers, enhancing engagement. 3. Bottom of the Funnel (Decision): • ICP: Ensure alignment between your offerings and the identified needs of target companies. • Buyer Persona: Tailor sales pitches and solutions to meet the precise needs of individual buyers, facilitating conversion To effectively use an ICP and buyer personas on a website funnel, consider the following stages: Awareness Stage • ICP: Use broad targeting to attract companies that fit your ideal customer profile. Highlight industry-specific content or solutions. • Buyer Persona: Create engaging content addressing common pain points and interests of individuals within these companies. Consideration Stage • ICP: Refine messaging to focus on the specific needs of the companies identified as high-potential leads. • Buyer Persona: Offer personalized content like case studies or webinars that speak directly to the challenges and goals of decision-makers. Decision Stage • ICP: Ensure your offerings align with the company’s objectives and needs. • Buyer Persona: Provide tailored solutions and direct communication to address individual concerns, facilitating conversion. Integrating these elements ensures targeted engagement throughout the funnel.

{ title: Thought experiment if could only have 1 client for business, description: If every client removed can only keep one Who would you design your business around If all referrals could only come from that client, tags: ['business'], destination: 'NomoCode.com' },

Value Proposition

Unique Selling Point

Figure out your USP, sell that find a model, but be unique to yourself, keep your own unique voice

15 - Business Phone Number

16 - Business Cards

17 - Create Your Website Funnel

Each section and page should work to push a customer or client to go to the next step in your funnel Part of funnel system is upselling / discounts Emails, 3 fact / value add 1 ask (get formula for this)

18 - Create Your Sales Funnel

19 - Business Email

Suggest doing this out of the gate to stay organized when signing up and storing info into password management system

20 - Email Marketing Funnel

21 - Email Response Templates

22 - Note Management System

23 - Social Media Funnel

24 - Customer Relations Management (CRM) System

Just to get closure on a thought, the vast majority of people I interact with will not be clients at first. They start our as leads (people we know who could be future clients), then they become prospects (people who have shown interest in our services), and only after they sign on contract are they clients. Since we're looking at higher price point projects, it means we have to have a lot of interact with people beyond just the project itself. We constantly keep up with them, are sending them updates and helpful things. Part of the sales pipeline process for closing client sales, a lot of them require long term interactions

25 - Account System

26 - Password Management System

We suggest using BitWarden if not paid Setting up BitWarden if on a free password system else, if there's a budget, setting up one password note. If there is a budget on these, it is suggested out of the gate to use the app that you would stick with rather than changing over time because the app that you stick with is gonna end up saving you more money long term versus having to take all the time to transfer. There's a cost benefit analysis to be had there. Chances are you'll end up with 70, 80 different app logins and, um, just the time it takes to learn a new app as well. So it's better outta the gate if there's a budget to go with these other apps. Getting a email address with your domain name, we suggest just going through Gmail for this. And also as a tip, naming the Gmail name admin because we ran into a situation where if you don't do that out of the gate, you may not be able to get that as your email after the fact. Unrelated note, uh, valuable tidbit is that transferring between two domain registrars accounts on the same domain, registrar doesn't accrue any sort of fee. Whereas if you are transferring

27 - 2FA Authenticator

Store backup codes into password management system, else if you lose phone can lose access to your authentication app

28 - Pitch Deck

29 - Pitch Friends and Family

30 - Collect Feedback

title: "Running feedback groups", description: With tests and feedback groups don't just invite everyone all at once, Need to do it in order of WIIfm and level that person is at, destination: 'NomoCode.com'

Often customer insight is valuable, but the solution may not be, your goal is to determine what is the meaning behind what they are saying

31 - Create Your Free Giveaway

32 - Social Media Content

33 - Facebook

34 - Instagram

35 - X (Twitter)

36 - Reddit

37 - YouTube

38 - Pinterest

39 - Other Social Media

40 - Marketing Material

41 - Website Homepage

{ title: Business - Have defined process for customer and make it clear to customer you have it, tags: ['business'], destination: 'NomoCode.com' },

42 - Website Design

43 - Website Message Content

44 - Website Hosting

45 - Personal LinkedIn Page

46 - LinkedIn Business Page

47 - Internal Wiki

48 - Task Management System

49 - Legal Pages

Good, IF, less include. If states something incorrect, much worse to have than nothing at all

50 - Task Management System

51 - Logo

Creating a company logo, this can be done by a Fiverr, um, can probably find an 80 20 logo for 50 bucks. Going to multiple uh, artists on Fiverr. Logo Design Approaches There are different approaches to logo design that impact how much of a company's essence they reflect: Literal representation: Some logos directly illustrate what the company does, which can be effective for immediate recognition but may not capture deeper values. Symbolic representation: Other logos use symbolism to convey broader concepts or values, potentially tapping into more profound aspects of the company's identity. Logo represents the "soul" of the company Abstract design: Some companies opt for abstract logos that don't directly represent their products or services but aim to create a unique visual identity (Chris Doe?)

52 - Team Protocols

53 - Business Plan

54 - Outsourcing Work System

55 - SEO - Keyword Research

SEO site with a lot of traffic points to site with little traffic, little site gets boost

56 - Blog Articles

when referring to your business 2 words, often better to have 2 capital letters, ie ViralThumbs vs Viralthumbs, great for soemthing LostTape vs Losttape

57 - Targeted Marketing

58 - Social Media Marketing

# Social Media Marketing Social Media Marketing - Publish same content to all platforms (Guy Kawasaki Art of Start 2.0, feel free to repeat info), don't stress about repeated information - Using Hootsuite, both POSSE and automation of calendar, since can automate to autopost

59 - Setting Goals / Timelines / Milestones

60 - Marketing Ad Content

61 - advertising

# Google Adsense use exact vs broad match one language per campaign? (confirm scope) use quotes for "exact match phrasing"? (confirm word) don't use google AI use negative keywords like 'free' Google Ads: 1 language per campaign: https://www.youtube.com/watch?v=sdvmpQePIwY

62 - Sales Material

B2B Sales

Sales 1st question, what does client already know about topic? What other groups has customer talked with (That way not wasting time + get general idea of expectations with budget / etc Quickly leads into budget questions

Speaker 0 00:00:00 All right. On sales. So if someone were to ask me, what is sales? Um, first thing I would say is that you're always selling, um, sales is the process of any form of putting an idea, a visual, an i, you know, a, a view that you have out there. Um, and as a, as a ancillary to that, people are always judging. Um, subconsciously we're always judging our people, um, pre penned to all this, that there's multiple ways, multiple schools of thoughts for defining, you know, what is sales. Um, but this is the philosophy I like to start with. Um, and when we view sales in that way that you're always selling, sales itself no longer becomes an event where it's special and you have to treat, you know, the person you're talking with on a different level. Because the problem is that in particular, what, what's commonly labeled old school sales is that it becomes very artificial. Speaker 0 00:01:00 Um, and maybe back in the day, you know, when we didn't have the internet and all these, you know, news ads and all that, you know, being bombarded by them, you know, it would be, you know, a lot more effective. But now people are very aware that everything is an ad that, you know, there's no such thing as a free lunch. Everything being put out there is, you know, trying to lure you in. So people are way, way more on guard and regardless, you know, the number one thing that people are always looking for, you know, is trust. And so, um, the reason I like to view everything as sales is so that that way it's no longer a worshiped event, you know, of I need to put this person on a pedestal, but rather that it's the same thing I'm doing all the time. Speaker 0 00:01:41 And that's okay. You know? So then, given that that's how we're viewing, you know, what is sales? You know, what are, you know, what's the process in sales and the process there is serving, you know, you're trying to best figure out, you're not trying to close the deal, always be closing. Um, you are always trying to move things forward, but you're always trying to be helping. And there's a difference in those two mindsets when you're always closing. It's very what's in it for yourself, whereas your goal is to approach it as what's in it for the other person. Um, and when you do that, funny enough, you will find you actually close more sales because people trust people who they know have their best interest at heart. It's the idea that we only care about what our people have to say when we know they care about what we say first. Um, I'll stop.

Security

download bitwarden authy 2FA, has Desktop app as well // Security: passwords on phone and computer locks are on, most critical /* ADNC / NCCW - Security is about risk management tradeoff, ie encrypting drive, much harder / impossible to recover */ { title: Always turn phone off whenever setting it down. Have lock screen set up., tags: ['psychology', 'security'], destination: "Audencio.com", status: 'finished' },

100 Steps to Startup